Skip to content
  • Attorneys
  • About Us
    • Reputation
    • History
    • Diversity & Inclusion
    • Pro Bono
  • Legal Services
    • Civil Litigation
      • Alternative Dispute Resolution
      • Appellate
      • Class Actions
      • Complex Business Litigation
      • Employment
      • Entertainment
      • Fraud, Qui Tam, Civil RICO
      • Health Care Litigation
      • Intellectual Property
      • Lawyers and Law Firms
      • Municipalities and Government Entities
      • Real Estate
      • Securities Litigation
    • White Collar Defense & Government Investigations
      • Business and Financial Crimes
      • Environmental
      • Health Care Fraud and Regulatory Enforcement
      • Internal Investigations
      • Securities Fraud and Insider Trading
  • News & Insights
  • Contact

We use cookies to improve your website experience and provide additional security. By continuing to use this website, you agree to the use of cookies. For more information, please see our Cookie Policy.

Bird Marella Bird Marella
Menu
  • Attorneys
  • About Us
    • Reputation
    • History
    • Diversity & Inclusion
    • Pro Bono
  • Legal Services
    • Civil Litigation
      • Class Actions
      • Complex Business Litigation
      • Employment
      • Entertainment
      • Fraud, Qui Tam, Civil RICO
      • Health Care Litigation
      • Intellectual Property
      • Lawyers and Law Firms
      • Real Estate
      • Securities Litigation
    • White Collar Defense &
      Government Investigations
      • Business and Financial Crimes
      • Environmental
      • Health Care Fraud and Regulatory Enforcement
      • Internal Investigations
      • Securities Fraud and Insider Trading
      • Korea Practice
  • News & Insights
  • Contact
Hero background

Bird Marella Secures Favorable Resolution for Pulse-Based Snack Maker in Trademark Dispute

April 23, 2019
Download
Copied to clipboard! twitter linkedin email
Explore
Explore
  • Reputation
  • Diversity & Inclusion
  • Pro Bono

Home Arrow right News & Insights Arrow right Bird Marella Secures Favorable Resolution for Pulse-Based Snack Maker in Trademark Dispute

Tuesday, April 23, 2019

Bird Marella attorneys Timothy Yoo and Andrew McTernan obtained a successful resolution for their client, an Irvine, California-based snack food manufacturer that makes Peatos and other pulse-based snacks, in a major trademark dispute against Frito-Lay, Inc. In the widely publicized dispute, which was covered by the Wall Street Journal and other trade publications, Yoo and McTernan litigated and ultimately achieved a favorable coexistence arrangement with Frito-Lay, which allows their client, the World Peas Brand, to preserve and extend the brand equity built upon their packaging and product lines going forward.

Click here for more information (Wall Street Journal subscription required).

Associated Attorneys

Timothy B. Yoo

Partner

View More Associated Attorneys.
©2025 Bird, Marella, Rhow, Lincenberg, Drooks, & Nessim, LLP |  All rights reserved.
Disclaimer

|

Privacy & Cookies
Twitter Linkedin
Rendering